Launched in 1973, Nassar Al Refaee Trading Company (NRTC) deals in fresh fruits and Vegetables in the Middle East. The company approached us for the development of a website and a hybrid application that would allow clients to place an order for fresh fruits and vegetables through their mobile phones.
App Maestros, as one of the most trusted e-commerce software development agencies, delivered turnkey solutions to NRTC, helping them to scale and grow their revenue by 70%.
We built a cross-platform responsive application for NRTC from scratch, using state-of-the-art tools. Following are the technologies and platforms we used to build the application.
NRTC was looking to expand its services internationally, and for that, it needed to launch an e-commerce store with integrated control over the order process. The application needed to reflect the company’s passion for fresh goods.
The issues faced by the customers included hectic work lives, long queues at grocery stores, and simply not having enough time to go to the market. The firm wanted an application to cater to all these issues through a single application, which was a challenge.
Moreover, NRTC wanted an application that assured the highest level of customer satisfaction by delivering a seamless e-shopping experience.
App Maestros presented an e-commerce app in full compliance with the company’s needs. A team of application developers created a visually appealing hybrid e-commerce application for the brand, offering customers convenient navigation.
All of the problems that the business faced led us to create a digital extension of NRTC along with a seamless fleet system. The application we developed offered a sleek user experience, complete with modern features like product categorization, intuitive search, search filter, shopping cart, fleet management, and seamless checkout.
As an additional option, the team integrated a blog section within the online store. The blog promotes organic nutrition and shares healthy recipes that can be made with the company’s products, serving a key marketing function for the company’s delivery service.
NRTC came to App Maestros to have its website developed from scratch. Scroll down to learn how we designed a website, the challenges we faced, and how we solved those challenges.
We designed a website for NRTC Fresh to showcase their products to clients and display the company’s profile. The website was developed from scratch using the following tools:
App Maestros collaborated with NRTC from the very beginning to understand their needs and cater to them with a powerful web solution. Following are the few challenges that had to be taken care of:
A responsive layout was required to function perfectly across different devices, operating systems, and screen sizes.
The brand wanted to integrate all of its social media accounts feeds into the website so that visitors to the site follow them.
Proper product categories were required for the display of fresh goods, including fruits, vegetables, pre-cuts, and juices.
The website design and development team at App Maestros conducted an in-depth analysis and planned a custom approach to develop an effective website solution to fulfill the client’s requirements.
A responsive layout was chosen for the website that functioned properly on mobile phones, tablets, laptops, and PCs.
Social accounts were integrated into the website to encourage customers to connect socially with the brand.
Different categories were made for fruits, vegetables, pre-cuts, and juices. The products were listed in the respective category.
App Maestros succeeded in satisfying the client with a powerful application and a robust website solution that helped NRTC achieve its business goals.
The interactive application and website we developed for the brand resulted in a 65% increase in customer engagement.
The website garnered huge traffic, out of which 36% converted into customers, while the application brought about 3,400 new users in the first month.
The website and application collectively improved customer loyalty, which increased client retention by about 65%.
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